For some time, a number of key stakeholders have found it difficult to define Aeris in a global market context.

Aeris Environmental Services offers a more holistic view of the evolving Aeris business as we seek global leadership/expertise positions across our business units.

In terms of a purer definition:

	Aeris: our primary technology set being AerisGuard
	Environmental: a defined global sector consisting of many of society's global mega trends which our technologies address e.g. water, food hygiene, energy efficiency
	Services: our drive to a direct service model to enhance shareholder value by capturing greater returns from the end user customers we serve * More information about the 'Cleantech' boom and the role it will play for Aeris and other companies focused on the management of environmental issues can be found in this article. "The Coming Cleantech Boom" Source: The Australian, 5th November 2007.?